Pipeline's flat.
Outbound gets ignored.
Only one or two people know how to close.
Sound Familiar?
Only one or two people on the team can actually close deals
1/8
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I deploy AI agents that track your market across dozens of buying signals to surface the prospects worth pursuing — then put them in your CRM and build a sales motion your whole team can run.
More pipeline. More closed deals. Same headcount.
Smart Outreach. Real Systems. Agents That Work.
I don't send you a strategy doc and disappear. I get in your CRM, build the workflows, deploy the agents, and train your team to run it all.
Signal-Based Outbound
Forget spray and pray. I build outbound systems that find your ideal prospects based on real buying signals — funding rounds, job changes, tech stack shifts, competitor complaints. The right message hits the right person at the right moment.
Centralised Agent Tracking
Every agent I deploy gets connected to one place. You always know what's running, what's found, and where to act. No scattered automations, no black boxes. EU-based teams: can run fully GDPR-compliant on AWS Frankfurt or Google Vertex AI EU.
The Full GTM Stack
CRM foundation, lead scoring, multi-channel sequences, conversation intelligence, RevOps handoffs. I wire the whole machine — signals flow into your CRM, scoring routes leads to reps, outreach goes out across 3 channels, stale deals get flagged before they die.
The Agent Army I Deploy For You
Each agent handles one job. Together, they replace hours of manual grind — and I build them specifically for your business, your ICP, and your sales process.
The Scout
Detects buying signals across your market 24/7. Funding rounds, hiring surges, competitor reviews, tech stack changes. Enriches every lead with contact data and org charts. Scores them. Routes the hot ones to your inbox by morning. You open HubSpot at 8 AM and know exactly who to call and why.
The Messenger
Takes The Scout's leads and drafts outreach across every channel. Email that references the specific signal. LinkedIn DM that continues the conversation. Phone opener with a permission-based script. Each message proves you understand their situation.
The Signal
Your inbound engine. Finds posts from your ICP on LinkedIn and drafts comments in your voice — real takes, not "Great post!" Distributes your content across channels. Tracks who engages: who commented back, who viewed your profile, who clicked to your site. Feeds warm leads back to The Scout. When someone reaches out saying "I've been seeing your posts" — that was The Signal.
The Advisor
Pre-call brief with company intel, stakeholder map, signal context, and discovery questions tailored to their situation. After the call: follow-up email, one-pager for the champion, mutual action plan. You walk into every meeting as the most prepared person in the room. The agent handles everything before and after.
The Closer
Monitors your pipeline and flags deals going cold before you notice. Stale deals, missing stakeholders, overdue milestones, proposals without response. Doesn't just say "follow up." Says "call the CTO, they haven't been in any meeting yet."
The Analyst
Analyzes your call transcripts. Tracks objections, buying signals, competitor mentions. Identifies what's closing and why. Updates your scoring weights. Builds battle cards from real conversations. Feeds everything back to The Scout and The Messenger so the system gets sharper every month.
The Watchman
Monitors all 6 agents and your entire stack. Is enrichment running? Are emails landing? Did something break silently? One message every morning: all green, or here's what broke. Prevents the silent failure that kills your pipeline 3 weeks later.
How It Works
Before any tool gets touched.
Find Out What Works
01Before any tool gets touched.
- I talk to your team, dig into your wins and losses, and figure out why customers actually choose you
- I map your tools, your data, your handoffs — and find where deals get stuck
- You walk away with your real buying triggers, not a persona built in a workshop
Build The System
02AI agents + a repeatable sales motion.
- Custom AI agents built around your specific buying signals — not templates
- Workflows connected, CRM cleaned up, agent tracking set up
- Your team gets tools they'll actually use — no code needed
Launch And Get Out Of Your Way
03The goal is you don't need me.
- We launch with real numbers — leads generated, meetings booked, pipeline created
- I fix what breaks, tune what underperforms, train your team
- The system keeps running after I leave
Two Ways to Work With Me
Embedded GTM Builder
You get a GTM Builder in your CRM, on your calls, shipping your agent systems — without the full-time hire.
- The deep dive into why customers actually choose you
- Custom AI agent deployment built around your real buying signals
- Outbound that targets YOUR prospects, not everyone else's
- CRM cleaned up — working automations, dashboards that matter
- LinkedIn and Google Ads setup, targeting, and analytics. Not the creative, the system behind it.
- Centralised tracking — one place to see all agent activity
- EU-compliant by default — AWS Frankfurt or Google Vertex AI EU, your choice
- Sales coaching, scripts, and outbound strategy for your reps
- Custom AI tools for your team — no code needed
Project Build
You don't need someone embedded. You need a specific problem solved — fast. Fixed deliverable, fixed timeline.
- ICP deep dive — find out why your customers actually buy
- GTM strategy — positioning, channels, messaging
- Sales stack audit — what to keep, kill, or automate
- Agent architecture design — I map the system, you (or I) build it
- Team training on AI tools, Clay workflows, CRM optimization
- One-off agent builds and tracking setups
The Systems I Build With
HubSpot
Command center
Clay
Intelligence layer
n8n
The nervous system
Claude Code
Custom AI tools
Apollo
Prospect data
Outreach & content
Google/LinkedIn Ads
Campaign setup & analytics
Tools are tools. They matter — but only after we know why your customers buy. I meet you where you are.
What This System Is Built To Deliver
of prospecting automated
saved per rep weekly
reply rate with trigger-based outreach
to full GTM system live
place to track it all
Based on industry benchmarks and systems I've built. Real numbers depend on your starting point and your team.
Who's Behind This
I'm Sorina. I've had a number to hit, made the cold calls, and closed the deals myself. SDR, AE, and the person who built the GTM system from scratch when nobody else would touch it.
HubSpot pipelines, signal-based outbound, AI agents, n8n automation, team training. I've done all of it. Usually at the same time.
Now I go into start-ups and scale-ups, find where growth is stuck, and build the system to fix it. AI agents do most of the work. Every company gets centralised agent tracking, purpose-built workflows, and a team that can run the machine after I'm gone.
I build with Claude Code, n8n, Clay, and HubSpot. I'll even make tools that don't exist yet.
If we're not a fit, I'll say so in the first call.
Not Theory. Proof.
I've built and demoed AI agent systems on stage, under pressure, in front of hundreds of engineers. Here's the receipts.
Live AI Agent Demos on Stage at Droidcon Berlin
I was a speaker and ran a live AI agent demo in front of hundreds of software engineers at Droidcon Berlin — agents actually controlling devices in real time, on stage, with no safety net.
This is how I know what works: I've been in the room where it's built, and I know how to bring it in front of the right audience.
Watch the talk on YouTubeFull Online Shop. AI-Tested. Stripe Live. Under 4 Hours.
At Agile Testing Days, I led a team that built a fully functional online shop — QA tests, Stripe integration, VC-ready — in less than 4 hours. From prompt to product.
A year ago this would've taken days and a dev team. We did it with AI tools, prompt engineering, and a team I'd never met before that day.
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